The 2009-2014 Outlook for Men's Fragrances in Japan

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The 2009-2014 Outlook for Men’s Fragrances in Japan

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This econometric study covers the latent demand outlook for men’s fragrances across the prefectures and cities of Japan. Latent demand (in millions of U.S. dollars), or possible industry earnings (P.I.E.) estimates are given across some 1,000 cities in Japan. For each and every city in question, the percent share the city is of it is prefecture and of Japan is reported. These comparative benchmarks permit the reader to quickly gauge a city vis-a-vis others. This statistical approach can prove very helpful to distribution and/or sales force methods. Making use of econometric models which project fundamental economic dynamics inside every single prefecture and city, latent demand estimates are produced for men’s fragrances. This report does not discuss the distinct players in the market serving the latent demand, nor distinct details at the product level. The study also does not take into account brief-term cyclicalities that may have an effect on realized sales. The study, for that reason, is strategic in nature, taking an aggregate and lengthy-run view, irrespective of the players or items involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in Japan). This study provides, nonetheless, my estimates for the latent demand, or the P.I.E., for men’s fragrances in Japan. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of Japan. For each and every prefecture, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is usually taught in courses on strategic planning at graduate schools of company. [ read far more …l ]

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